Colville follows that ethos, and in this moment, when so much fashion seems to be only interested in speaking at women, not with them, its presence is hugely welcome. Which neatly brings us to the Poupon everything shirt besides I will buy this importance of that friendship: This is a label built on honest and personal conversation, the aesthetic push and pull between friends figuring out what exactly works for themselves and for one another. Still, Colville’s no Marni 2.0. There’s something else going on here, perhaps because its founders are determined to keep their label small and personal, and intent on taking a slow and measured approach—not to mention taking what seems like an almost punkish delight in rewriting the rule book by their own hand. And their point with that is simple: You should take the same ungoverned pleasure in however you want to wear their clothes.